Have you ever considered science blogging? This might sound like a question from 2011 — have you ever considered taking a smartphone into the field, or posting your conference talk on YouTube, or wearing a fedora in a non-cosplay setting — but I’m really quite serious.
The current reality is that, after years spent using a handful of centralized platforms, social media is splintering and getting noisier. If you want to build a public online profile for your scientific work, you really need more than a Twitter profile and a validated entry on Google Scholar. Blogging can build an in-depth profile of more than just dashed-off thoughts, on an independent website that’s fully connected and searchable on the open Internet.
Blogging can also be a form of scholarly writing that sits between the short informal thoughts you might exchange on Twitter or Mastodon and the deep work you put into a peer-reviewed article — a space to flesh out your notes about an exciting paper you just read, to sketch some connections you see between a handful of different concepts, to work out a new idea while it’s still forming, or to outline the steps of a method or procedure for future reference. Maybe other folks will benefit from even that preliminary work, and maybe their response will help you polish it for publication in a more formal venue; but the blogging itself is useful practice even if it doesn’t go viral or yield a new publication.
Continue reading